Elevate An Image

In 2021 On debuted its mission - to ignite the human spirit through movement.
In 2022 we looked to ensure that mission is infused in the visual DNA of On.

To elevate On’s brand image meant starting at the most foundational pieces of content the brand made - Product Detail Pages i.e. Product Photography.

To truly elevate the brand image we focused on:
_Cast from the global running & movement athlete communities to reflect the values & image of our audience.
_Create clarity & calm through color palette featuring warm neutrals & natural gradients.
_Add depth & dimension through intentional use of light & shadow.
_Push dynamic perspectives to create frames with visual tension.
_Capture dynamic movements from a range of perspectives.
_Embrace the unique movement style & personality of our cast to connect with the viewer.

Our goal was to create imagery that feels elevated & honest.
How’d we do?