Adidas Global Running Creative Direction
As the Creative Lead for the global running category within adidas brand design, I worked with internal teams
and external partners to set Creative Direction for the category as well as guide key campaign work for 2019.
One standout piece of content was the creation of a docu-series dedicated to the power that running has
to transform your life.
Role: Creative Direction / Art Direction / Writing
Made with friends at Studio Lore X Anonymous Content X ANA
Chapter one: To Hel & Back
In Warsaw, we met Swords Run Club who decided to create a 24hr relay to a middle-of-nowhere town called Hel.
Shot in 24hours, we captured the group’s energy every step of the way to highlight how running can transform
your view of your own limits.
Chapter Two: The Waste Race
We collaborated with Trash Runners from Shanghai, a diverse crew of locals & expats,
bonded by the power running has to transform how you see the world around you.
We chronicled the group’s journey to leave the planet better than they found it,
one run at a time.
Chapter Three: Lines in the sand
For our final chapter in the series we highlight how running transforms how we see one another
& deepens our connection as one human race. We joined up with Aire Libre – a run crew dedicated
to discovering the world through running.
Together we partnered with the Tohono O'odham Nation and their mission to help youth in
the community reconnect with an ancestral rite of passage – running.